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Danielle Strulé

👤 Person
153 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

In the best way. In the best way.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

In the best way. In the best way.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

In the best way. In the best way.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

And we called the Onion Union.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

And we called the Onion Union.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

And we called the Onion Union.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Still pinching ourselves, I think. It really is wild how much happened and how quickly it all came together. Since then, we've migrated off of the old Kinja CMS and made a new website and launched a newspaper and pivoted the business model to memberships. It is amazing how much we've gotten done.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Still pinching ourselves, I think. It really is wild how much happened and how quickly it all came together. Since then, we've migrated off of the old Kinja CMS and made a new website and launched a newspaper and pivoted the business model to memberships. It is amazing how much we've gotten done.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Still pinching ourselves, I think. It really is wild how much happened and how quickly it all came together. Since then, we've migrated off of the old Kinja CMS and made a new website and launched a newspaper and pivoted the business model to memberships. It is amazing how much we've gotten done.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Just truly so proud to be a part of a team that can help keep the lights on and hopefully blinking a little bit harder. And it's just a pleasure to be a part of it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Just truly so proud to be a part of a team that can help keep the lights on and hopefully blinking a little bit harder. And it's just a pleasure to be a part of it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Just truly so proud to be a part of a team that can help keep the lights on and hopefully blinking a little bit harder. And it's just a pleasure to be a part of it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We definitely needed a plan. We worked closely with our incredible CFO, Scott Kidder, to model out how we would run the business based on information that we got from GEO about basically the P&L model. And intel that we got from the union about what was needed, we built out a deck, built out a spreadsheet. Scott is so good at spreadsheets.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We definitely needed a plan. We worked closely with our incredible CFO, Scott Kidder, to model out how we would run the business based on information that we got from GEO about basically the P&L model. And intel that we got from the union about what was needed, we built out a deck, built out a spreadsheet. Scott is so good at spreadsheets.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We definitely needed a plan. We worked closely with our incredible CFO, Scott Kidder, to model out how we would run the business based on information that we got from GEO about basically the P&L model. And intel that we got from the union about what was needed, we built out a deck, built out a spreadsheet. Scott is so good at spreadsheets.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We came out to meet the union and get a sense for they like us, we like them, we love them. It was pretty quick after that, like the following week, Jeff came in hot and was like, yeah, I mean, like, let's meet up and talk about this. So we came back to Onion Global HQ, brought Jeff this time. Yeah, we were off to the races.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We came out to meet the union and get a sense for they like us, we like them, we love them. It was pretty quick after that, like the following week, Jeff came in hot and was like, yeah, I mean, like, let's meet up and talk about this. So we came back to Onion Global HQ, brought Jeff this time. Yeah, we were off to the races.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We came out to meet the union and get a sense for they like us, we like them, we love them. It was pretty quick after that, like the following week, Jeff came in hot and was like, yeah, I mean, like, let's meet up and talk about this. So we came back to Onion Global HQ, brought Jeff this time. Yeah, we were off to the races.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah, he started as an intern and ended as COO, I think testified in the Hulk Hogan trial, and truly has always been a living legend of digital media in my mind, but also a friend. Just couldn't have asked for a better one. He also handled all of our DNS transfers because he was a childhood IT prodigy. Seriously, he had like an IT company from eighth grade.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah, he started as an intern and ended as COO, I think testified in the Hulk Hogan trial, and truly has always been a living legend of digital media in my mind, but also a friend. Just couldn't have asked for a better one. He also handled all of our DNS transfers because he was a childhood IT prodigy. Seriously, he had like an IT company from eighth grade.

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