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Danielle Strulé

👤 Speaker
52 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Dog, I regret to inform you, I got to deal with this later. It's probably tomorrow's problem, actually, but we need to print more for signups. Amazing. That's great. Yeah, I feel very lucky that our friends at TopWeb have a fast turnaround time. But yeah, we need to print more for signups. We, you know, it's the DNC. Everybody's here in Chicago.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We've had street teams going around like our staff has been dropping them off in everyone's favorite breweries, coffee shops, bookstores, what have you.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Everyone remembers their first time. Mine was also in Madison, Wisconsin. So we've actually gotten a number of inquiries from people in our membership who are like, hey, you know, like I have a. a coffee shop or I have a vintage store and I would love to, I don't know, is there some kind of membership that would allow me to put a stack of them out in my business?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

And I think that we do want to find a way to make that happen because it's not that the print product should be some exclusive thing that you can never get your hands on. We want more of these papers out in the hands of the people. I know that there's a meeting happening this week in the He wants to take out all of the newspaper boxes on the street and people are kind of freaking out.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

But we've had a number of nationwide businesses even say, you know, if you guys gave me a rack, like I would put this in the lobby, like let's talk. And we do want to be open to discussing that kind of thing. But first priority is getting the papers in the mail to our members. Second order priority, getting these jokes in front of as many people as possible.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

And if some of that involves like college ambassador program or like distributed distribution that happens from our special members and we sell the special subscription that gets you a bundle, like we are pumped about all of those opportunities.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Something that we've heard from the writer's room and editor-in-chief Chad is that The Onion approaches all of the news and all these headlines from a baseline of humanity. By keeping that baseline of humanity at the core of the humor, I think it allows them to cut right to the chase and say the right things.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah. In the print edition, we ask her everything about, you know, is Joe Biden nice in real life? What are your views on the death penalty? Who will you be voting for this November? Yeah.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

You've got to get the answer in print if you want to see it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah.

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