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Danielle Strulé

👤 Person
153 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We did a little offsite with new executive team, Jeff, and the top of the editorial side of the business. We really did go through like, all right, what are our priorities and how do we want to tackle the next six months? And our goal is to keep the readers at the core of everything that we do and deliver the best user experience that we possibly can.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We did a little offsite with new executive team, Jeff, and the top of the editorial side of the business. We really did go through like, all right, what are our priorities and how do we want to tackle the next six months? And our goal is to keep the readers at the core of everything that we do and deliver the best user experience that we possibly can.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

even at the expense of revenue where necessary. That bit was added by Jeff. And, you know, we can refer back to that document about making the onion that we're proud of, execute against that and make room for more jokes. And I think we're going to continue to win. It's my hope.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

even at the expense of revenue where necessary. That bit was added by Jeff. And, you know, we can refer back to that document about making the onion that we're proud of, execute against that and make room for more jokes. And I think we're going to continue to win. It's my hope.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

even at the expense of revenue where necessary. That bit was added by Jeff. And, you know, we can refer back to that document about making the onion that we're proud of, execute against that and make room for more jokes. And I think we're going to continue to win. It's my hope.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Well, the audience in Chicago – Funnily enough, there's a lot of printing presses in the Midwest because, you know, it's a central point for shipping.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Well, the audience in Chicago – Funnily enough, there's a lot of printing presses in the Midwest because, you know, it's a central point for shipping.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Well, the audience in Chicago – Funnily enough, there's a lot of printing presses in the Midwest because, you know, it's a central point for shipping.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I mean, there are more third party logistics type printers that we looked at. We ended up with the fine folks at TopWeb. They do have a division that does print on demand for runs as small as 100 papers at a time. They do a lot of like... bachelorette parties with that printing press. But the printing press that we run on is massive.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I mean, there are more third party logistics type printers that we looked at. We ended up with the fine folks at TopWeb. They do have a division that does print on demand for runs as small as 100 papers at a time. They do a lot of like... bachelorette parties with that printing press. But the printing press that we run on is massive.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I mean, there are more third party logistics type printers that we looked at. We ended up with the fine folks at TopWeb. They do have a division that does print on demand for runs as small as 100 papers at a time. They do a lot of like... bachelorette parties with that printing press. But the printing press that we run on is massive.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We actually went, gosh, I can't believe that that was less than a freaking week ago to see the big run of 40,000 come off for the DNC. It's just spectacular. This press that we are working with, they're called Top Web. They're known for like printing a lot of like multilingual newspapers that go all around.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We actually went, gosh, I can't believe that that was less than a freaking week ago to see the big run of 40,000 come off for the DNC. It's just spectacular. This press that we are working with, they're called Top Web. They're known for like printing a lot of like multilingual newspapers that go all around.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We actually went, gosh, I can't believe that that was less than a freaking week ago to see the big run of 40,000 come off for the DNC. It's just spectacular. This press that we are working with, they're called Top Web. They're known for like printing a lot of like multilingual newspapers that go all around.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I thought for sure that we were going to need to get them the paper like, I don't know, like a week in advance. That's what I was initially building all of our calendars against. But two-day turnaround time. But it was, I don't know, not as hard as I thought it was going to be.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I thought for sure that we were going to need to get them the paper like, I don't know, like a week in advance. That's what I was initially building all of our calendars against. But two-day turnaround time. But it was, I don't know, not as hard as I thought it was going to be.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

I thought for sure that we were going to need to get them the paper like, I don't know, like a week in advance. That's what I was initially building all of our calendars against. But two-day turnaround time. But it was, I don't know, not as hard as I thought it was going to be.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We did have to get new InDesign license. Our executive editor, Jordan, he came over one day and he's like, I need an InDesign license stat. That's great.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We did have to get new InDesign license. Our executive editor, Jordan, he came over one day and he's like, I need an InDesign license stat. That's great.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We did have to get new InDesign license. Our executive editor, Jordan, he came over one day and he's like, I need an InDesign license stat. That's great.