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Danielle Strulé

👤 Person
153 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We kicked the tires on a lot of stuff. We talked to a number of really great agencies. Honestly, it was really like a fun sales process to be the client representing the onion in a bidding process between design and dev shops wanting to work on this project. Yeah. Everyone has been so great. I would have hired them all if I had four onions.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We kicked the tires on a lot of stuff. We talked to a number of really great agencies. Honestly, it was really like a fun sales process to be the client representing the onion in a bidding process between design and dev shops wanting to work on this project. Yeah. Everyone has been so great. I would have hired them all if I had four onions.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

But yeah, we worked with a company called MG Strategy and Design. They're distributed and have a lot of deep experience in newsrooms, both in paper and digitally. So we have been excited to work with them on both getting the website up and getting the DNC paper designed. And templates for our new papers moving forward. And they're like just such a dream team.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

But yeah, we worked with a company called MG Strategy and Design. They're distributed and have a lot of deep experience in newsrooms, both in paper and digitally. So we have been excited to work with them on both getting the website up and getting the DNC paper designed. And templates for our new papers moving forward. And they're like just such a dream team.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

But yeah, we worked with a company called MG Strategy and Design. They're distributed and have a lot of deep experience in newsrooms, both in paper and digitally. So we have been excited to work with them on both getting the website up and getting the DNC paper designed. And templates for our new papers moving forward. And they're like just such a dream team.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They have something like 200 collective years experience in newspapers and digital newspapers. We moved on to WordPress. We looked at other platforms, of course. But yeah, moving fast. Here we are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They have something like 200 collective years experience in newspapers and digital newspapers. We moved on to WordPress. We looked at other platforms, of course. But yeah, moving fast. Here we are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They have something like 200 collective years experience in newspapers and digital newspapers. We moved on to WordPress. We looked at other platforms, of course. But yeah, moving fast. Here we are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Ask him what he's going to do to keep Tumblr in its glorious state. I ask him that once a year.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Ask him what he's going to do to keep Tumblr in its glorious state. I ask him that once a year.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Ask him what he's going to do to keep Tumblr in its glorious state. I ask him that once a year.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

What?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

What?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

What?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If you look at the pie chart of revenue sources, we don't want any one piece of the pie to be so massive. And I think that we'll have a number of revenue streams that all work together to support the wider web of the Onion universe.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If you look at the pie chart of revenue sources, we don't want any one piece of the pie to be so massive. And I think that we'll have a number of revenue streams that all work together to support the wider web of the Onion universe.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If you look at the pie chart of revenue sources, we don't want any one piece of the pie to be so massive. And I think that we'll have a number of revenue streams that all work together to support the wider web of the Onion universe.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to put a paywall in front of The Onion. That was a really wonderful and crucial alignment that we had with Jeff from the get-go. The Onion should remain free for everyone on the planet on its website. We want these headlines, these jokes, this often very real take on the news to travel far and wide. So, yeah, no paywalls.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to put a paywall in front of The Onion. That was a really wonderful and crucial alignment that we had with Jeff from the get-go. The Onion should remain free for everyone on the planet on its website. We want these headlines, these jokes, this often very real take on the news to travel far and wide. So, yeah, no paywalls.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to put a paywall in front of The Onion. That was a really wonderful and crucial alignment that we had with Jeff from the get-go. The Onion should remain free for everyone on the planet on its website. We want these headlines, these jokes, this often very real take on the news to travel far and wide. So, yeah, no paywalls.