Dannii Mathers

So they might know what numbers they want to get to, say, on a monthly basis.

But it's that, again, going back to the how.

How do we do that?

And what are we measuring or benchmarking to begin with?

So then there's a lack of understanding of where that improvement is coming from.

So I think just going back to those core principles and when we look at sales velocities, how are we actually measuring that data to understand where we're really going to see that movement?

And yeah, I think it's just people are becoming lazy to a degree as well because of all the tools that are now accessible to us.

I think it's that let's quickly go at it and hope that it sticks without still looking at those real core measurables.

So I think just bring everything back to the data and then what sits behind that data.