Dannika Warburton

And I think if you're guided by your intuition, then everything's going to go okay.

It's when you don't listen to your gut feelings that things go awry.

So this is a time when basically there was, I think we had 10 employees sort of all resigned within a month and we had to drop clients and it was

You know, one of those times we kind of feel like giving up.

But, you know, everything has a silver lining.

And if you have that growth mindset that you can see the benefits of something bad that happens to you, I think that's a really positive trait and something you need to have as a founder to be resilient.

But it allowed us to restructure the business, really scale back the operations to make them lean.

It was sort of the time when, well, it was a little bit before AI became sort of as commonplace as it is now, but just we built better systems, like the investability was so much better for it.

So I think, yeah, I think when you go through a hard time, just always know that there will be something good coming from it and what can I learn and how can I do better next time.

That's really all you can do, I think.

I think when we're dealing with the small cap companies, so a small cap company is any company under about a million market cap.

So these companies are often run by small teams.

And I think the thing that they may, you know, do wrong often, I'm not saying all the time, but a lot of the challenges that we see when we are engaged by a company to assist is

that there's a bit of information asymmetry out there in the market.

So maybe they're not communicating as effectively as they could with their shareholders or with their investors.

Maybe there's some perception issues that need to be overcome by the people who are, you know, investors may think that a company's management team isn't supporting their shareholders in the way that they want to be supported.

And all of this we've found, we've turned negative sentiment into great sentiment just by looking

communicating with shareholders.

So I think that's really important, reducing the information asymmetry by just communicating more.

And some of the things that we do are like, you know, investor webinars where we'll get on and have sort of 100 or 200 people on these calls, investors on the calls, and give them the opportunity to ask two-way questions.