Danny Brown

For podcasters that offer a premium option, so where you can get stuff like exclusive content, early access to episodes, bonus content, etc., one of the things that can be a problem is what to call it. Do you call it memberships? Do you call it premium listeners or premium members? Do you call it premium subscribers or even just subscribers?

While it can come down to your own preference, as well as what you think your audience will understand better, the most recognisable option is probably to call it something where subscriber is the main term. And this is for one simple reason. People already associate the word subscriber with paid content. So, Netflix, YouTube Premium, newspapers, streaming services, etc.,

While it can come down to your own preference, as well as what you think your audience will understand better, the most recognisable option is probably to call it something where subscriber is the main term. And this is for one simple reason. People already associate the word subscriber with paid content. So, Netflix, YouTube Premium, newspapers, streaming services, etc.,

all of them use the word subscribe when it comes to getting content only made for paid subscribers. So it makes sense to use the same for your own premium content, whether that's Patreon, Substack or memberships from Captivate where I'm head of podcaster support and experience.

all of them use the word subscribe when it comes to getting content only made for paid subscribers. So it makes sense to use the same for your own premium content, whether that's Patreon, Substack or memberships from Captivate where I'm head of podcaster support and experience.

So when it comes to your paid content, think about switching to using something like become a paid subscriber for premium and exclusive content and see how that goes. The best thing about podcasting is you can easily experiment and see what works and what doesn't and change it up pretty quickly. Until the next time, happy podcasting. Thanks for listening.

So when it comes to your paid content, think about switching to using something like become a paid subscriber for premium and exclusive content and see how that goes. The best thing about podcasting is you can easily experiment and see what works and what doesn't and change it up pretty quickly. Until the next time, happy podcasting. Thanks for listening.

If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you like exclusive tips just for your podcast, as well as early access to all episodes, become a premium subscriber at oneminutepodcasttips.com forward slash support. And now, this week's episode.

I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you like exclusive tips just for your podcast, as well as early access to all episodes, become a premium subscriber at oneminutepodcasttips.com forward slash support. And now, this week's episode.

While social media can help from a word-of-mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast. It's great for building a community around doing your show, but harder to drive actual listens. So, instead, here are three options I found more effective. Number one, trailer swaps with podcasts in your niche.

While social media can help from a word-of-mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast. It's great for building a community around doing your show, but harder to drive actual listens. So, instead, here are three options I found more effective. Number one, trailer swaps with podcasts in your niche.

reach out to podcasters similar to your niche and ask if they want to run a trailer swap. This is where they play your trailer on their show and vice versa. Because the audience is similar and listeners will generally be on an app already when listening, it's easy to click open your show from my episode show notes or search for it directly on that podcast app and follow.

reach out to podcasters similar to your niche and ask if they want to run a trailer swap. This is where they play your trailer on their show and vice versa. Because the audience is similar and listeners will generally be on an app already when listening, it's easy to click open your show from my episode show notes or search for it directly on that podcast app and follow.

Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness and listeners around your show is to submit to interesting newsletters in your niche. This can be for any event you're creating or attending, special episodes, new season launch, and more. I've had great success for this show by being featured in the likes of PodNews, PodBam, PocketCasts, and more.

Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness and listeners around your show is to submit to interesting newsletters in your niche. This can be for any event you're creating or attending, special episodes, new season launch, and more. I've had great success for this show by being featured in the likes of PodNews, PodBam, PocketCasts, and more.

Number three, start your own newsletter. There's a reason newsletters have been around for so long. They're one of the most effective ways at growing an audience that wants to hear from you and what you have to offer, whether that's exclusive content, behind-the-scenes info, or an online course.

Number three, start your own newsletter. There's a reason newsletters have been around for so long. They're one of the most effective ways at growing an audience that wants to hear from you and what you have to offer, whether that's exclusive content, behind-the-scenes info, or an online course.

This offers value to your subscribers and also keeps your podcast front and center to those subscribers. These are just some of the ways I find to be really effective, and the added bonuses are little to zero cost involved except your time, which is always nice. Until the next time, happy podcasting. Thanks for listening.