Danny Evans

there's so many kids out there now like the world's evolved and kids want something different like they're looking for a void in the coffee space and especially now you look at the statistics and the youth is drinking less and less alcohol they're looking towards other beverages that can kind of still provide them with a fun lifestyle and a connection to the product so yeah it's an exciting time i think for us it is interesting when i was younger i never drank coffee never even craved it but now i love it and i don't like alcohol anymore

Yeah, 27 Club, started by Machine Gun Kelly.

I'm running the business for him now.

It's been exciting.

Lots of stuff happening.

We're excited to be here at ComplexCon.

We've done the Family Food Fest in LA last year, but this is our first time at ComplexCon.

Yeah, so I have a history in the apparel business, which I think works well with what we're trying to do with 27 Club, just with like blending a little bit more of, you know, the streetwear style, the streetwear culture into coffee, making coffee fun, doing cool collaborations, making it as much about, you know, the quality of the product and also visually and stuff like that.

So complex art is hiding.

I think it's the perfect blend.

Yeah, so, I mean, at the top of the list is just quality, right?

Like, you want to make sure you have a quality product, and that's what's going to keep people coming back to be repeat customers.

So, we focus on, like, we've got coffee pods, these K-Cup pods launching in a couple weeks that we're really proud of this product.

Like, no plastic, all natural, compostable.

And so, those are, you know, they stand out from the other pods that are on the shelf.

And then...

On the aesthetic side, we try to create something that appeals to kids that just care a little bit more about culture and music and fashion and just want something that's just not as bland and boring as maybe some of the traditional coffee brands.

Yeah, most of them are not good for you.

Yeah.

So that's something that we're super excited about to be able to launch that product here in a couple of weeks.