Darren Patterson

Yeah.

So the patterns that we're seeing and we're looking across all of our customers and understanding what resonates and who's most successful.

One of the most distinct patterns that we see emerge is that we see different types of business functions where AI and automation is most likely to be deployed in and most likely to be successful in.

So we're seeing incredible uptake in business functions like marketing.

Maybe this is not a surprise.

But the reason for that is in the world of AI, the things that matter a lot are high content and high context situations.

And you really can't think of more high content and context situations than within marketing.

And so we see a significant push from there.

We see the same push on things like customer service as well, where, again, context is high and content is high.

But one of the interesting insights I've had most recently is when I narrow it down and I look at some of our largest customers.

So these are customers with many employees, many different departments and divisions that are thinking holistically about what I would call AI transformation strategy.

i've been blown away i didn't expect this at all but in the data i see significant uptake and also qualitative and quantitative within finance departments i would have thought they were the last to really start to adopt these technologies but i've i've talked to amazing customer of ours that's a food delivery service and they're literally using ai agents to pre-create journal ledger entries

It's been a long time in my career since I've created one of those.

It's interesting to me.

I think a lot of finance people I would assume would be stuck.

I'm going to create it in the old-fashioned way, but they're happily and ready to take that information from the business and leverage AI to create those.

It's been a fascinating trend.

I'm going to lean into your courting.

So I have a soft heart.

So I'm going to lean in on that way.