Darren Pierce

How much?

About $100,000 collectively.

Yeah, you know, it was really interesting.

I did not want to raise money for this business, but I don't think that I could have.

if I wanted to, given the small total available market at the time.

So I didn't really put a lot of energy into it.

And it's made us be really diligent about where we spend our money.

Yeah, we have about 15, and a lot of those are in the research aspect of our business.

Our researchers make less than that, and our highest compensated people are me and my business partner, and we don't make that much.

Where is the team based?

We're the majority of us are in Cary, North Carolina, right outside of Raleigh, including your research team.

Believe it or not, we don't, we, we source it all ourself.

We've built our own tech.

My, my partner, uh,

is a, you know, he's an engineer by trade, so he's built everything from scratch.

We have our own crawlers, everything's our own, but we do license some information.

You know, for example, we post, you know, some site traffic from Compete, which you can get from their API.

But every time we do something like that, we of course credit the source, but everything else is done by us.

Oh, you probably know the hockey stick principles by Bobby Martin.

There is not.