Dave Dameshek

Obviously, the Patriots would wind up on the right side of that.

Well, I'll tell you the answer to that is largely owed to poor marketing.

You have the NFL MVP.

It's by far and away our most popular sport, but you know probably who won the Heisman five years ago because it has a cool name.

We need a good name for it and a cool statue for it.

The Walter Payton Trophy by itself is the coolest trophy going in pro football.

It's the only one that measures up with the Heisman.

What we need to figure out is, Chris Long, and I've done some work in this regard, we need to name the MVP.

Make it to Tom Brady.

I don't care what it is.

But if you made a cool eternal trophy casting that guy in an iconic pose, now it's something you would remember.

That's right.

It all comes down.

Right.

The people, when they do the thing about Jonathan Taylor's the MVP, come on.

I mean, do you pay attention?

That's right.

I refuse to engage in any MVP conversation until the midway point in the season.

I forbid it here in football America.

I agree.