Dave Eggers

Three cents.

And you realize that all of these things that make books really beautiful cost pennies to do.

And how it's such a shame when...

somebody's not spending that extra six cents to take it from a cheap looking thing to make something really beautiful.

And so we became determined to just invest in cloth and color art inside and foil stamps and all of these things that all the printers are ready to do and willing to do.

Fold-outs and pop-ups and munch boxes.

You know, anything that you really can imagine

Some printer will be able to do it.

Like we just redid, we made this new issue as a trapper keeper, which is a plastic threefold ring binding in the middle.

We just sent it to our printer and said, can you create something like this?

Well, of course, all these methods are still out there.

They're still all, the last book I did was made of bamboo.

So we have a bamboo cover for Eyes in the Impossible with a die cut, with the words and the art cut through the bamboo.

totally affordable, totally doable.

It's such a beautiful object to hold.

And the printers are only too happy to be given the chance to experiment a little bit.

And I think if we're going to have physical books survive, you do have to take that extra step.

You got to make these things.

radically better than looking at a screen.

It's an existential moment where if we don't do better, then bit by bit people will choose screens because everything is channeled through one object as opposed to having to hold all of these different things and pay for them.