Dave Evans

When I was Robbie's age, my dad was gone because he died.

When Robbie's Robbie's age, his dad's gone because he's asleep.

You know, a corpse, a sleeping guy, about the same thing.

And I suddenly had this epiphany.

Oh, my God, I've got to fix this.

It's not working.

More is not working.

It is indeed.

You know, Georgia O'Keeffe, an artist like you, that it's in elimination that things become available.

The biggest decision you make as an artist is to decide what not to include.

It's about getting more out of.

In fact,

Probably the life you're already in is full of more meaning-making, full of more aliveness, if you have the tricks, the wherewithal, and particularly the mindsets necessary to see it, to attend to it, and to get it from it.

So we really want to free people up.

We want people to be free to get what's already there.

Well, design thinking is, first of all, the relatively new, about 15 or 20-year-old nomenclature, the name we have for a process that was originally conceived at Stanford going back to 1963 called human-centered design, HCD.

We renamed it design thinking about 20 years ago.

It makes it a little more accessible, more accurate, really.

And all it is is a methodology—

to innovatively come up with ideas and solutions to problems that are not easily solved.