Dave Hanratty

You're going to be able to get business done.

And that's very much what the UFC has become a vehicle for under Dana White and indeed under Donald Trump.

Well, the Paramount deal is worth $1.1 billion a year to the UFC.

So $60 million is a drop in the ocean there.

Dana White talks about this as a sort of, it's almost like a political goodwill gesture.

$60 million in the context of the UFC in this situation and the political power and the clout that it gives them and the clout that it gives them with sponsors is nothing, right?

Dana White has always said he's not a political person, but he has gone all in on Donald Trump, on framing Donald Trump as this great American hero.

He's walked out with them whilst music is being played to seize him at cage side for fights and that kind of thing.

The idea that they're not a political organization is absolute nonsense.

So $60 million for what Trump has done and what being associated, if you like, with the Trump brand has done for the UFC, I think that's actually very good value for money for the promotion.

Put simply, it wouldn't make financial sense, Fiona, to have him on the White House card.

He would love to be there.

He turned up on St.

Patrick's Day in the White House a couple of years ago with Donald Trump.

I think he'd very much love to be part of that card.

But it just doesn't make financial sense because instead of that, a couple of weeks after that, he's going to fight in the T-Mobile arena against Max Holloway because the White House card, there's no gate to be had.

There's no tickets being sold.

And the tickets for the T-Mobile Arena, as far as I know, there was only one ticket left available for sale when I checked a couple of days ago.

So that's not to say the UFC hasn't held tickets back, but there's a huge demand to see him come back.

By the time he does come back on the 11th of July, it'll be almost five years to the day since he suffered a broken leg in the cage when losing to Dustin Poirier.