Dave Mortensen

Artificial intelligence and all these tracking software, there's a component where people feel it can pull them away from community.

But if leveraged correctly, you can just add value to those.

What do you think of when you think the word accountability?

How does that fit into your belief ecosystem with your customers, your culture?

They're increasing their accountability.

They're getting some joy.

They're getting something in return for their effort, right?

So they're coming more.

They both know their roles, but most importantly, they are always moving forward.

They're not bogged down by indecision, and they also never say, I told you so, if the other person miscalculates.

There's no egos, no looking back, just moving ahead and making it right where you can.

It is impossible to create a win, win, win, win, win scenario.

What you don't want to create is a win, lose, lose, win, win, lose scenario.

So I care more about creating some wins through the organization, but making sure we don't create losses while we do it.

If you can create neutral to winning strategies for all of your stakeholders, guess what?

The value will get spread across your organization.

In this episode, we continue our conversation with Dave Mortensen, the president and co-founder of Self-Esteem Brands, now Purpose Brands, including fitness brands like Anytime Fitness, Orange Theory, The Bar Method, and others.

Weird question.

You know, you have companies that are focused on, they'll say we're consumer focused, right?

We're focused on the consumer.