Dave Mortensen

It is impossible to create a win, win, win, win, win scenario.

What you don't want to create is a win, lose, lose, win, win, lose scenario.

So I care more about creating some wins through the organization, but making sure we don't create losses while we do it.

If you can create neutral to winning strategies for all of your stakeholders, guess what?

The value will get spread across your organization.

In this episode, we continue our conversation with Dave Mortensen, the president and co-founder of Self-Esteem Brands, now Purpose Brands, including fitness brands like Anytime Fitness, Orange Theory, The Bar Method, and others.

Weird question.

You know, you have companies that are focused on, they'll say we're consumer focused, right?

We're focused on the consumer.

And you have some organizations that might say we're focused on our team.

And you can be focused on both.

But Dave, if you were like said, hey, we actually, we're part of this culture where we focus on our team first and through that, the customer, or we focus on the customer and do everything we can.

I mean, how would you explain that relationship?

It's funny.

You either you're a team or you're a customer or you're or you're a product.

Right.

A lot of people get enamored with their product.

And that can be a gap, too, because we're so enamored with what we have or what we deliver.

We forget about some of the components we obsess about stakeholder value, though, and stakeholder value.

changes year over year over year in fact strategy has to be aligned to your stakeholder value and it's one of the biggest misses businesses will do because we get really excited about an idea we have that we think is going to deliver somewhere so an example would be let's say we have a new customer journey a new product we want to deliver to our customer and