Dave Mortensen

He wanted to make money, get out and go enjoy life.

So we've found a way to make that happen.

Now to make that happen, believe it or not, Chuck and I took a, if you know anything about 08 or 09, that was the financial crisis at the time.

So Chuck, to buy him out, had to take on a loan for $26 million, right, at 16% interest.

So imagine taking a 16% interest loan on anything.

It's like credit card loans, right?

But we did.

We didn't have to be in it that long.

We were probably in that loan for about a year and a half, and then we refinanced, and the story's written from there.

But

i'd be a big bet today in our lives no matter what but uh it was a crazy bet but we we one thing we didn't lack confidence and we're super competitive and uh we wanted to win and we we built a winning team so we were able to uh um accomplish that through that work but that's where the

just anytime fitness, who do we want to be?

And that's where self-esteem brands came to life.

That is where we really built our pillars around our four P's of people, purpose, profits, and play, which is truly our intellectual property today, the way we deliver and execute our businesses.

And that's where we bought our first brand and said we wanted to be not only a fitness brand, but a franchise vehicle.

We wanted to be able to provide franchising in multiple facets and build out capabilities

And that's where we acquired Wax in the City.

And then, you know, the story's been written since then with multiple brands.

Literally, that is that is a mindset people need to have is that you're always growing and you're always learning and you can learn from anybody, anybody and anything.

So I'm a human growth is something that is forever going to happen.