Dave Mortensen

We were probably in that loan for about a year and a half, and then we refinanced, and the story's written from there.

But

i'd be a big bet today in our lives no matter what but uh it was a crazy bet but we we one thing we didn't lack confidence and we're super competitive and uh we wanted to win and we we built a winning team so we were able to uh um accomplish that through that work but that's where the

just anytime fitness, who do we want to be?

And that's where self-esteem brands came to life.

That is where we really built our pillars around our four P's of people, purpose, profits, and play, which is truly our intellectual property today, the way we deliver and execute our businesses.

And that's where we bought our first brand and said we wanted to be not only a fitness brand, but a franchise vehicle.

We wanted to be able to provide franchising in multiple facets and build out capabilities

And that's where we acquired Wax in the City.

And then, you know, the story's been written since then with multiple brands.

Literally, that is that is a mindset people need to have is that you're always growing and you're always learning and you can learn from anybody, anybody and anything.

So I'm a human growth is something that is forever going to happen.

And it's something that both Chuck and I just have a mindset.

We go at it differently.

Chuck is like a just ferocious reader, right?

He reads everything.

I'm I'm a consumption of human.

So, you know, I I'm a connector with a lot of different people and I'll learn a lot from others.

um in all aspects and it's just a it's just a way we grow and learn now that doesn't mean i don't read it it doesn't mean he doesn't um create the relationships we both probably do it it's just uh one's more formidable than the other but we're both always in a learning mindset i've found i like being around really really intelligent people in different facets i don't care if they're

awkward, they're weird, whatever.