Dave Plummer

The other one was, in those days, when somebody bought a piece of software, even if they bought it online and got a download, they fully expected there would be media showing up at their house.

So in the year 2001, which was 2001, 2003, we're talking about, if you bought software online,

there was an expectation that a disk would show up.

And so we made that the default was to fulfill by disk and it was 395 or 495 extra.

And it was very obvious, but it was a checkbox and it was turned on to ship the disk to your house.

Because we found if we didn't do that, we got all these calls, people would wait, we'd order two weeks later, call, where's my disk?

And we'd look, we didn't order a disk.

Well, cancel it all, I don't want it.

because I'm not waiting for it.

And so we got a lot of returns, and we didn't include the disk, and so we decided to include the disk.

But that is a priority violation of negative affirmation billing in Washington State, because you're giving them a default higher purchase price.

Yeah, and what you don't want is you don't want them to have to do it or buy it or do something to get rid of it.

Yeah, the one that really throws me is the use recommended settings.

So I just did a Windows upgrade, I went through the steps, and I'm going through this new dialog or wizard, and use recommended settings.

Sounds like the thing you should do, but I'm pretty sure that resets you to using the Edge browser and all this other stuff.

So yeah, recommended by them, but not recommended for me, and that's the difficulty.

Well, you don't want your operating system to be an adversary, right?

And sometimes Windows can feel adversarial.

Like it doesn't have your best interests at heart.

And that bugs me to a certain extent.