David Allison

I may have different strategies for those two different things.

Just a couple of factual points of clarification.

So yes, I have a grant from and have been a paid advisor to the David Protein Company.

Second, the David and David Protein is not my David.

I don't own the company.

I like the bars.

I eat them.

And every time I take one out at a meeting or something, someone will look at me and say, how vain are you?

You have your own personalized bars with David printed in big letters.

I said, no, it's not me.

It's Michelangelo's David.

The idea is you eat the bar, you look like that date.

But I've also, we had a protein conference we ran about six months ago.

It was amazingly successful.

The degree of interest from academia and industry and others are tremendous.

We must have had somewhere on the order of 50 different companies contribute.

So I'll just close that as well.

So I have a lot of interest in this.

I've had funding from National Cattlemen's Beef Association, pork producers, and other groups with interests in protein.

In terms of the idea of does that make us trustworthy or not, I distinguish that from trusted.