David Barrett

Everyone, everyone will tell you, it's like, oh yeah, everyone knows how this works.

You raise a bunch of money, you spend it on ads.

Um, and then you get this, you know, high performance sales team.

And then that's how you build your business.

with the exception that no business you cared about was ever built that way.

Like every business, all the top names in the industry are built through word of mouth.

But no one talks about that because it's not possible to be funded with capital.

And so therefore, VCs don't care about word of mouth because it's not their business model.

And I think that's a big challenge being an entrepreneur is recognizing that your job is very different than your investor's job.

And your world out view is just very, very different as well.

No, we have no advertising going on whatsoever right now.

It's all 100% word of mouth.

That's exactly right.

And that's our whole business model.

And it sounds crazy that it could work at this scale, but like it does, it works great.

It's certainly not no touch.

There's no commission sales component, so no one's paid a commission at all.

But we certainly have a support team that stands by because it's activity-based pricing.

That means we only get paid when you get active.

But the only way that you get active is that you've gone through your whole setup process and gotten your company on board.