David Brancaccio

speaker

2,652 appearances 78 recordings 2 series first heard Dec 2025 last heard 5 May

David Brancaccio’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 78 in all, peaking in Jan 2026 with 37.

Appearances

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Marketplace All-in-One · Building Tomorrow: A Special Look at the Future of Housing · 21 Feb 2026 podcast

We're not going to stop the storms.

We're not going to stop the ignitions.

20 seconds to ignition.

In this case, the innovation isn't a new material, but a new way of building.

The challenge isn't just resilience.

It's how to build better homes at scale in a country with thousands of different local codes.

At ReFrame Systems in Andover, Massachusetts, the answer is to standardize the process instead of the house using software and small factories to adapt each build address by address.

Building homes like cars makes economic sense, but in the U.S., it breaks down fast.

Housing rules change from place to place, forcing the same home to be redesigned thousands of times.

ReFrame is trying to scale housing by spreading a network of small factories across the country, keeping labor local while standardizing everything else.

The philosophy goes beyond automation.

It's about structuring work by turning construction into a clear step-by-step process, almost paint by numbers.

By shifting the work into a controlled factory and guiding each step with software, ReFrame streamlines requirements so more people can do precision work without sacrificing quality.

The idea behind ReFrame's microfactories borrows from a model people already know.

Small distributed hubs, coordinated by software, designed to move fast.

It's an approach Pulido says he helped build long before housing was the focus.

Yeah, and I think it's the most important one.

I want to look at that picture of my old house just one more time, Jen.

Yeah, and what I see clearly now, it's not just a structure that needs replacement.

I see a place where life actually happened.

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