David Brown

But it's only a first step.

If NASCAR wants to remain the number one motorsport in America, it will need more than nostalgia.

It must rebuild trust, modernize its appeal, and find new ways to bring fans back.

Because in this business, standing still is not an option.

From Audible Originals, this is Episode 3 of F1 vs. NASCAR for Business Wars.

A quick note about the recreations you've been hearing.

In most cases, we can't know exactly what was said.

Those scenes are dramatizations, but they're based on research.

And if you'd like to check out more, we recommend The Formula by Joshua Robinson and Jonathan Clegg, The Dow of a TV Lifer by Joseph Ben-Khan of Essis, and Formula One's Pivotal Year by Samuel Aguini and Josh Noble of the Financial Times.

If you'd like to hear more about the high-stakes drama of F1, you can listen to the audiobook version of The Formula right now on Audible.

I'm your host, David Brown.

Scott Reeves wrote this story.

Our senior producers are Jenny Bloom and Emily Frost.

Our producer is Tristan Donovan of Yellow Ant.

Karen Lowe is our producer emeritus.

Our managing producer is Desi Blaylock.

Research by Marina Watson.

Fact-checking by Gabrielle Jolet.

Sound design by Kyle Randall.

Executive producer for Audible, Jenny Lauer Beckman.