David Brown

British actress Lily James walks the red carpet at the Toronto International Film Festival.

She's here to premiere her new Hulu film, Swiped, a dramatization of Wolf Hurd's time at Tinder, the lawsuit that followed, and how that conflict eventually inspired the creation of Bumble.

James, who both stars in the film and helped produce it, feels a question from a reporter.

That's high praise.

But if Wolf Hurd had her way, James never would have been able to deliver it.

When Wolf Hurd first got wind of the film, she asked her lawyer if she could shut it down.

She was told no.

And now, on the eve of the movie's late September release, the Bumble founder is trying to get up the nerve to watch the movie's trailer.

Some members of the original Tinder team aren't as hesitant.

They've seen the trailer, and based on that alone, they've publicly blasted the film, calling it inaccurate.

One former Tinder executive even disputes the idea that Wolf Hurd was a co-founder of Tinder.

He says she was actually more like an intern.

Wolf Hurd brushes off the dig.

She doesn't have time to get drawn into old fights with Tinder.

Because over the coming months, Wolf Hurd steps out of the C-suite and into the trenches of the company.

Starting in January 2026, she spends 90% of her time working alongside Bumble's tech and product teams.

She's pushing them to develop Bumble 2.0, an AI-powered overhaul of the app.

The new version promises to change the entire Bumble experience.

Wolf Herd is focused on that core user experience.

How do users onboard?