David Brown

In fact, you owe me money, if you remember.

And Kraft is one of the largest food companies in the world.

If they can't make it work, what makes you think you can?

Ulukaya does indeed owe his attorney money.

As for Kraft, well, it's decided yogurt isn't a core business.

It feels it lacks a competitive advantage over market leaders Dannen and Yoplait, so it's getting out.

But what doesn't make sense to Kraft does make sense to Ulukaya.

He tells Papa he can make it work because he's going to make Greek-style yogurt.

He will give America yogurt that's healthy and free of preservatives.

If people are willing to eat the watery goop currently sold in stores, they won't know what hits them once they try his family's recipe from Turkey.

But Papa isn't convinced.

Greek-style yogurt is niche, expensive, imported and rarely seen outside specialty stores.

This is a pipe dream, Hamdi.

Your cheese business is barely turning a profit and you haven't paid me in six months.

Ulukaya's shoulders sag.

He mumbles a defeated, okay, and hangs up, the wind fully knocked out of his sails.

But the yogurt factory won't leave his head.

Ulukaya is still thinking about it a few weeks later, when two salesmen from KeyBank drop by his office.

KeyBank is a regional bank looking to drum up new business.

They came expecting to talk to Ulukaya about his feta cheese company.