David Brown
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Copyright 2026 by Audible Originals LLC.
Sound recording copyright 2026 by Audible Originals LLC.
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From Audible Originals, I'm David Brown and this is Business Wars.
Let's go back in time, shall we?
It's August 30th, 1998, and a nine-year-old is at home in the UK watching the Belgian Grand Prix on TV.
He can see it's raining hard as the race begins.
Soon after the start, there's a massive pileup with 13 cars, parts flying everywhere.
Here's the race commentator, Murray Walker.
They'll have to red flag this.
The nine-year-old watching is thrilled by the drama of the crash.
That boy is Alex Jakes, and at that moment, well, he knew he had found his sport.
It would take years, but eventually he'd become the voice of Formula One on F1 TV and Channel 4.
And today, Alex is our guest.
You might recognize his voice from the Netflix series Formula One Drive to Survive.
He's also the author of Grid to Glory, 75 Milestone Formula One Moments.
Alex explains how F1 finally secured a solid foothold in the U.S.