David Brown

I mean, you have individuals trying to control this product that so many people have a real personal attachment to, you know what I mean?

Hey, make the case here.

Why do you love F1?

What is it about F1 that appeals to you so much now?

Yeah, you know, see, this is the gospel of F1, you know, just for years wouldn't catch on in the U.S.

And yet something happened in the business world long around 2018 or so.

Wasn't that about the time that Liberty Media Corporation acquired Formula One Group?

Yeah.

This was the Netflix series you're talking about.

Yeah, much more of the human side of the sport that I think for some reason has always felt like it was behind a glass wall for a lot of fans.

This is, I think, what you're referring to, and correct me if I'm wrong, but in your book, Grid to Glory, you talk about how Drive to Survive was a sort of docudrama with an emphasis on the drama.

Was there a specific story that comes to mind from the series that kind of gets at that?

This gets to how Drive to Survive has grown the Formula One audience.

We can take a lot more of this stuff for granted.

I think DTS has a cumulative audience of around, what is it, 800 million viewers across its seasons.

And interestingly enough, it's not just brought in a lot of younger viewers, but the audience is diversified.

I'm really stunned by how many women watching F1 has grown.

Does it feel that way to you on your side of the microphone?

You know, I can remember I'm in Austin, Texas, and we have a big F1 track here.

But I can remember right around, I don't know, it must have been 2010 or so, maybe 2011.