David Brown

No way.

He looks around his new factory now, at his new colleagues, rollers in hand painting the walls.

He giggles to himself, almost like a kid.

Now he's the capitalist.

In truth, Ulukaya didn't know a thing about America other than what he'd seen in movies.

So he asked the guy who suggested it, what do you actually know about the place?

It turned out the man had studied in the U.S.

and knew someone who could get Ulukaya into an English language school.

And just like that, his new life began.

He arrived in New York City with a visa and $3,000 and started learning English.

One day he was given a writing assignment and he wrote about making cheese.

It turns out his teacher owned a farm upstate and she and her family wanted help learning how to make cheese.

Ulukaya didn't even know upstate New York existed.

Ulukaya spent the next year and a half working on the farm, teaching them to make cheese while they taught him English.

Then his father visited and complained about how bad the feta cheese in America was.

So Ulukaya started a business importing feta from Turkey, which eventually turned into a business making it.

But it's been tough.

He's cried a lot.

Feta cheese is a low-margin product, and since it's mainly consumed as part of a salad, it's hard to get people excited about the quality of it.

But Ulukaya is certain Greek yogurt will be different.