David Brown

Let's talk about the numbers.

What's the average value of an F1 team in this league?

It's gone up significantly.

And now, I guess there's a new team on the block, Cadillac.

And I guess it speaks to the American audience, too.

I mean, just to have the name mentioned alongside Ferrari has got to mean a lot to, you know, a brand like Cadillac.

worth every penny Formula One's momentum in the US obviously continued with Apple's release of F1 the movie back in guess it was June 2025 Brad Pitt in the lead role Lewis Hamilton part of the team that made the film what reception did the real F1 drivers get when they went to screenings of the film did you catch that

Hey, it's time for a pit stop.

And when we come back, we're going to chat with Alex about the new F1 season.

There's a wave of new talent and some major changes to the cars.

Stay with us.

Hey, welcome back to Business Wars.

My guest is the F1 expert and Channel 4 commentator, Alex Jakes.

And Alex, there's a lot of new talent out there as of last season.

Why do you think there's so many young guys driving F1 right now?

I mean, some of them barely have driver's licenses.

I'm curious about this, and maybe you can clarify.

Do you get a sense that the teams are looking for personalities as much as good drivers, or is it all about their skill behind the wheel?

You mentioned something about the safety when we were talking earlier and how Formula One hasn't had a deadly crash in a while.

But...