David Brown

The front wing of the Williams car explodes, scattering hundreds of tiny bricks across the asphalt.

Behind them, the Alpine and McLaren cars collide as they swerve to avoid the debris.

In the chaos, the Williams car darts toward the inside, but Mercedes driver George Russell reacts instantly.

He swerves to shut the gap.

The two vehicles lock wheels, sliding together across the track, and crash straight into the wall.

By the time the lap ends, the drivers are doubled over with laughter.

The parade has turned into a farce, but no one is complaining, especially not LEGO or Formula One's social media team, because this moment's already going viral.

The Miami Grand Prix may be new, but it's already challenging Monaco as the sport's most glamorous showcase.

It's not just drawing corporate sponsors like Lego.

It's also attracting A-listers like Serena Williams, Elon Musk, David Beckham, even President Donald Trump.

That same energy was felt at the Las Vegas Grand Prix, which debuted in 2023 with all the spectacle you'd expect from the strip.

In one headline-grabbing moment, Beyonce was given a high-speed taste of the action, riding shotgun in a Ferrari road car driven by seven-time world champion Lewis Hamilton.

Even the more established Grand Prix in Austin, Texas also combines racing with concerts, celebrity appearances, and festival-like energy.

I've been there, to the Grand Prix in Austin, and what struck me is what Formula One is selling.

It's not just a race, it's a destination.

There's serious FOMO around this thing.

By layering music, celebrities, and spectacle around the core event, they've turned a niche sport into something that really competes with festivals, not just other races.

That reframes the whole game.

You don't have to be a F1 superfan to want to be there.

But they haven't changed the core of what's on offer either.