David DeYoung

Logo churn.

You mean how many clients are leaving us?

It's a term I don't know, so I'm just guessing.

We measure indeed what you say, logo to insurance.

So it's about 10% annually.

Yeah.

We, I, I can check this exactly because we have, uh, you know, the whole, um, let's say it takes us about three months or so to earn back the, uh, the client.

So about a hundred K more or less.

Yeah.

So that's, that's basically four months actually.

It takes four months to remit it.

not yet because we are still scaling and no, I can't say for sure.

Of course we can calculate with the churn and the growth that every client does.

But you know, in a company that has like 20, 25 clients or so, it's very difficult for us to predict the lifetime value.

I think that the math could work, but in actuality, it might not work out that well.

As you know, in smaller companies, when you didn't yet achieve a certain level of revenue, it's very difficult to predict.

Well,

There's so many things that influence me and my co-founder and also the board making these decisions.

A lot is gut feeling.

I think that we can create excels and we can create budgets and predict what amount of money we need to sustain a certain growth and then, for example, multiply it by two and try to raise that amount of money, right?