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David Eagleman

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1934 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

This changeability is what we call plasticity.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

I call it live wired nowadays, live wiring, because plasticity feels to me just a bit like an outdated term in the sense that this was coined about 100 years ago because people were impressed by plastic manufacturing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And the idea with the material plastic is that you mold it into a shape and then it holds onto that shape.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And that's what's useful about plastic.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

So the analogy to the brain that people saw was, oh, you know, you learn the name of your fifth grade teacher and all these years later, you still remember that name.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

So it's like the system got molded by the information that came through and it held on to that information.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And so that, you know, stands as a very good analogy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

The only thing is with 86 billion neurons constantly changing every moment of your life, reconfiguring

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

It seemed to me that plastic was maybe a little too milquetoast a term.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

That's why I'm using the term live wired, because what really opens up when we start studying this in depth is a, an entirely new way to think about this and to build technologies moving forward.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And that's one of the things I'm going to be doing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

Speaking of the future of the brain is building live wired devices.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

So instead of being something like, you know, a phone, which, um,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

becomes outdated and eventually the technology is not good enough and you just throw it out because it's a layer of hardware with a layer of software on the top.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

What if you could build something like a brain that is constantly reconfiguring and learning and getting better with time?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

This is the framework that I put forward in the book, is that the right way to think about the brain actually is like a Darwinian competition, where each neuron is fighting for its own survival.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And when you look at single cell organisms, they're spitting out chemicals as a defense mechanism.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

And when you look at neurons in the brain, they're doing the same thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic

It's just that we call those neurotransmitters.