David Eagleman

And that's exactly what happens irrespective of how you feed the data in.

And that's exactly what happens irrespective of how you feed the data in.

And that's exactly what happens irrespective of how you feed the data in.

So tinnitus is a ringing in the ears. It's like beep. And about 15% of the population has this. And for some people, it's really, really bad. It turns out there is a mechanism for helping with tinnitus, which has to do with playing tones and then matching that with music. Stimulation on the skin. People wear the wristband. It's exactly the same wristband, but we have the phone play tones.

So tinnitus is a ringing in the ears. It's like beep. And about 15% of the population has this. And for some people, it's really, really bad. It turns out there is a mechanism for helping with tinnitus, which has to do with playing tones and then matching that with music. Stimulation on the skin. People wear the wristband. It's exactly the same wristband, but we have the phone play tones.

So tinnitus is a ringing in the ears. It's like beep. And about 15% of the population has this. And for some people, it's really, really bad. It turns out there is a mechanism for helping with tinnitus, which has to do with playing tones and then matching that with music. Stimulation on the skin. People wear the wristband. It's exactly the same wristband, but we have the phone play tones.

And you're feeling that all over your wrist. And you just do that for 10 minutes a day. And it drives down the tinnitus. Now, why does that work? There are various theories on this, but I think the simplest version is that...

And you're feeling that all over your wrist. And you just do that for 10 minutes a day. And it drives down the tinnitus. Now, why does that work? There are various theories on this, but I think the simplest version is that...

And you're feeling that all over your wrist. And you just do that for 10 minutes a day. And it drives down the tinnitus. Now, why does that work? There are various theories on this, but I think the simplest version is that...

your brain is figuring out, okay, real sounds always cause this correlating vibration on my wrist, but a fake sound, beep, you know, this thing in my head, that doesn't have any verification on the wrist. And so that must not be a real sound.

your brain is figuring out, okay, real sounds always cause this correlating vibration on my wrist, but a fake sound, beep, you know, this thing in my head, that doesn't have any verification on the wrist. And so that must not be a real sound.

your brain is figuring out, okay, real sounds always cause this correlating vibration on my wrist, but a fake sound, beep, you know, this thing in my head, that doesn't have any verification on the wrist. And so that must not be a real sound.

So because of issues of brain plasticity, the brain just reduces the strength of the tinnitus because it learns that it's not getting any confirmation that that's a real world sound. Now, how did you figure out that this bracelet could be used for this? This was discovered by a woman named Susan Shore, who's a researcher who discovered this about a decade ago.

So because of issues of brain plasticity, the brain just reduces the strength of the tinnitus because it learns that it's not getting any confirmation that that's a real world sound. Now, how did you figure out that this bracelet could be used for this? This was discovered by a woman named Susan Shore, who's a researcher who discovered this about a decade ago.

So because of issues of brain plasticity, the brain just reduces the strength of the tinnitus because it learns that it's not getting any confirmation that that's a real world sound. Now, how did you figure out that this bracelet could be used for this? This was discovered by a woman named Susan Shore, who's a researcher who discovered this about a decade ago.

She was using electrical shocks on the tongue. And there's actually another company that spun out called Lanier that does this with sounds in the ear and shocks on the tongue. They had an argument that they think it had to be touched from the head and the neck. And I didn't buy that at all. And that's why I tried that with the wristband.

She was using electrical shocks on the tongue. And there's actually another company that spun out called Lanier that does this with sounds in the ear and shocks on the tongue. They had an argument that they think it had to be touched from the head and the neck. And I didn't buy that at all. And that's why I tried that with the wristband.

She was using electrical shocks on the tongue. And there's actually another company that spun out called Lanier that does this with sounds in the ear and shocks on the tongue. They had an argument that they think it had to be touched from the head and the neck. And I didn't buy that at all. And that's why I tried that with the wristband.

So this was not an original idea for us, except to try this on the wrist. And it works equally as well.

So this was not an original idea for us, except to try this on the wrist. And it works equally as well.