David Eagleman

What we had always suspected is that maybe there was some imprinting that happens, which is to say, there's a quilt in your grandmother's house that has a red A and a yellow B and a purple C and so on. But, you know, everyone has different things that they grew up with as little kids. And so it was strange that this was going on.

The punchline is that we realized that this is the colors of the Fisher-Price magnet set on the refrigerators that were popular during the 70s and 80s and then essentially died out.

The punchline is that we realized that this is the colors of the Fisher-Price magnet set on the refrigerators that were popular during the 70s and 80s and then essentially died out.

The punchline is that we realized that this is the colors of the Fisher-Price magnet set on the refrigerators that were popular during the 70s and 80s and then essentially died out.

And so it turns out that when I look across all these tens of thousands of synesthetes, it's just those people who were kids in the late 60s and 70s and 80s that imprinted on the Fisher-Price magnet set, and that's their synesthesia. And then as its popularity died out, there aren't any more who have that particular pattern.

And so it turns out that when I look across all these tens of thousands of synesthetes, it's just those people who were kids in the late 60s and 70s and 80s that imprinted on the Fisher-Price magnet set, and that's their synesthesia. And then as its popularity died out, there aren't any more who have that particular pattern.

And so it turns out that when I look across all these tens of thousands of synesthetes, it's just those people who were kids in the late 60s and 70s and 80s that imprinted on the Fisher-Price magnet set, and that's their synesthesia. And then as its popularity died out, there aren't any more who have that particular pattern.

It does increasingly, yes. How should we teach? I think the next generation is going to be smarter than we are simply because of the broadness of the diet that they can consume. Whenever they're curious about something, they jump on the internet, they get the answer straight away or from Alexa or from ChatGPT. They just get the answers and that is massively useful for a few reasons. One is that

It does increasingly, yes. How should we teach? I think the next generation is going to be smarter than we are simply because of the broadness of the diet that they can consume. Whenever they're curious about something, they jump on the internet, they get the answer straight away or from Alexa or from ChatGPT. They just get the answers and that is massively useful for a few reasons. One is that

It does increasingly, yes. How should we teach? I think the next generation is going to be smarter than we are simply because of the broadness of the diet that they can consume. Whenever they're curious about something, they jump on the internet, they get the answer straight away or from Alexa or from ChatGPT. They just get the answers and that is massively useful for a few reasons. One is that

When you are curious about something, you have the right cocktail of neurotransmitters present to make that information stick. So if you get the answer to something in the context of your curiosity, then it's going to stay with you. Whereas you and I grew up in an era where we had lots of just-in-case information. What do you mean by that?

When you are curious about something, you have the right cocktail of neurotransmitters present to make that information stick. So if you get the answer to something in the context of your curiosity, then it's going to stay with you. Whereas you and I grew up in an era where we had lots of just-in-case information. What do you mean by that?

When you are curious about something, you have the right cocktail of neurotransmitters present to make that information stick. So if you get the answer to something in the context of your curiosity, then it's going to stay with you. Whereas you and I grew up in an era where we had lots of just-in-case information. What do you mean by that?

Oh, you know, like just in case you ever need to know that the Battle of Hastings happened in 1066, here you go.

Oh, you know, like just in case you ever need to know that the Battle of Hastings happened in 1066, here you go.

Oh, you know, like just in case you ever need to know that the Battle of Hastings happened in 1066, here you go.

That's exactly it. And so, look, you know, for all of us with kids, I know you've got kids, I've got kids, and we feel like, oh, my kid's on YouTube and wasting time. There's a lot of amazing resources and things that they learn on YouTube or even on TikTok, anywhere. There's lots of garbage, of course, but it's better than what we grew up with.

That's exactly it. And so, look, you know, for all of us with kids, I know you've got kids, I've got kids, and we feel like, oh, my kid's on YouTube and wasting time. There's a lot of amazing resources and things that they learn on YouTube or even on TikTok, anywhere. There's lots of garbage, of course, but it's better than what we grew up with.

That's exactly it. And so, look, you know, for all of us with kids, I know you've got kids, I've got kids, and we feel like, oh, my kid's on YouTube and wasting time. There's a lot of amazing resources and things that they learn on YouTube or even on TikTok, anywhere. There's lots of garbage, of course, but it's better than what we grew up with.

When you and I wanted to know something, we would ask our mothers to drive us down to the library and we would thumb through the card catalog and hope there was something on it there that wasn't too outdated.