David Ella

that will be sorely missed.

The refs I can let go into the annals of history, that will break my heart not to hear when I wake up every morning.

Well, I think, I mean, the familiarity is definitely one thing.

I mean, I'm all, I understand moving with the times, but your previous guest, Keith, was saying, well, everything that has been done now, they've got a great timestamp, a great signature that's put at the end of each programme.

That's very like TikTok.

That's very like what the young people want.

Okay, but I mean, I think there's also a certain element of I close the book and rest my case.

It's fast, it's quick, and it sounds like it could have been written on an iPhone.

That's what I feel.

But I do understand coming from the management area and whether you said that there was maybe an Ipsos poll done with various people to see whether they liked it or not.

Without all the debacles that happened in RTE over the last three years, obviously rebranding has been very high on Kevin Backhurst's list and trying to regain the trust of the Irish public.

I understand that, but there's also an element of why fix what isn't broken when it comes to branding.

I mean, for example, look at University Challenge that's been going for decades.

They just tweaked the original signature tune.

That has been done with the Today Show, if I believe it, ever since Pat Kenny left.

It was just kind of re-managed, technified, added a few layers of a bit more technology onto it to make it a little bit more dynamic, so it didn't sound as fusty as it did before.

But again, that is what people, I think, are complaining about, or at least drawing attention to.

It's that element of fustiness.

I can't see John Bowman going through the archives on a Sunday morning with a TikTok techno tune to introduce the program.

It's like putting Mastermind on with a K-pop band.