David Epstein

I think especially, like you mentioned, in the health and wellness space,

where there's so much content about optimizing this and that, that you could schedule every second of your day to optimize if you took all of this kind of advice, that I think can be so overwhelming that even really well-intentioned people do start

And then maybe fall prey to, and this is an actual psychological term, the what the hell effect, where you're trying to optimize all this stuff, you miss once, and then you're like, what the hell, I missed, and you just throw everything out the window.

So I think that's a danger too.

So subtracting, starting with simplicity.

I mean, for me, I wanted to convert myself into a morning person.

When I had a kid and... Because I was very much a night owl before.

And one simple thing I did is... And it's a little embarrassing, but whatever.

Is I started going to sleep in running clothes or workout clothes.

And because then I wake up in the morning and I look in the mirror and I'm like, am I going to take these off now?

No, I'm not.

I'm going to go work out.

And I've worked out every day in the morning for, you know, like two years and haven't used an alarm clock.

And so these are really...

simple things where it doesn't have to be some crazy change, just like a tiny constraint that can be helpful.

Yeah.

Totally.

I mean, and then it's like, it's like doing all those other things.

You could argue that maybe they get you in the space to then be more productive when you do that.

But it's such a roundabout way, right?