David Epstein

If I had to do it in three months.

And it had to be a great book.

It can't just be like some sloppy book.

And I have no money.

So I like can't hire a research assistant or anything like that.

What would you do?

If I had to do it in three months, I would narrow into things where I already have like a significant body of research and then would start because I have a long history of research, right?

So there are a lot of topics that I could dive into in deeper detail where I already have lots of contacts, things like that.

I mean, I have incredible contacts in the sports world, right?

So I could get, within months, very inside views into, you know, training facilities.

Like, how do GMs make decisions?

I think if I had to, I could turn around a book in three months that would look at, like, the...

psychology of personnel selection in elite sports, if I had to.

Oh man, I think I would, man, you're really giving me my own medicine here.

I think I would start making, because there wouldn't be time for like doing it and then doing a launch process.

I think I would have to make the reporting of the book be the launch process.

I'd have to be bringing people along to those places instead of just like notebook and recording for my own purposes.

I'd probably be recording.

Maybe I even bring film with me and things like that.

so that people seeing the process of the book and then the end would just be like, and you saw that stuff and here it is now.