David Friedberg

This is why I think private equity is very challenging.

Well, I think Josh is smart, so I think Josh will figure it out no matter what.

What I'm saying is, if I can show you

20, 30 customers, a ton of revenue, all these white papers that show upside, and I still can't get it done inside one of these companies.

I think it's not us, it's them.

Right.

I think if this works well, two of our biggest customers are individual deca billionaires who own businesses and they're like, you're doing this.

So to the extent that Josh looks more like that, which is an owner of 100% of the business where it's like, you're going to do it.

then I think it can work.

So I think the owner-operated model is the only way the AI transformation really works.

And then the other end of the spectrum, it's the public's market CEO who realizes that they have to do something real because they'll otherwise lose their job or they'll be disrupted.

Those are the two cohorts that I feel today are on their forward foot.

Everybody else is like sticking their head in the sand.

I asked Bromberg and Alex about exactly this.

at dinner.

What was their take?

He said, it's just really, really hard to get these things to actually be legitimate engines at the scale of what Unity offers for the quality of game that needs to be made for it to work.

Can I tell you an example?

Yesterday, there was, you know, in our group chat, a bunch of people sent around the Sora... The Slop app.

Yeah.