David George

And obviously, if you're Facebook, you probably sit around and think about that decision forever.

Maybe it's not even a decision.

I wasn't on the inside, obviously.

But the growth of TikTok was fueled by advertising on Facebook in large part, which is crazy to think about.

But especially if you're a Google or Facebook driven ad business, it almost never gets easier.

It always gets harder.

And Google and Facebook are the ones who accumulate better economics over time at the expense of the people who advertise on them.

So that's

the push versus pull thing.

So right now we talk about this in the age of AI.

I think there's how do we assess AI businesses right now is an interesting thing.

One is ease of customer acquisition.

And we see this with the really, really special ones like Cursor, which has been largely viral growth.

So ease of customer acquisition, it happens even with things that need to be sold, like a bridge.

You got to go sell to hospital systems.

It turns out hospital systems are dying for this because the doctors love it.

It's really good.

It saves them a lot of time and it's really valuable.

So ease of customer acquisition is something that is sort of a must for us in this AI wave.

The second is customer behavior, customer retention, customer engagement.