David George

So maybe they'll be one of the incumbents that survives and reacts.

What do people do in Salesforce.com?

It's basically like a sophisticated form checker with some analysis.

And it's brutal.

It's painful to use.

The future with AI is not gonna be anything like that.

It's just gonna be, to my point earlier about proactive versus reactive, it's just gonna be a proactive thing.

You, a salesperson, you're gonna log into your Salesforce and it's gonna be like, hey, these are the five customers that you have business that you should be doing.

Oh, by the way, I've been monitoring what they've been doing online.

There's a shift in this group.

You gotta be aware of it.

I've drafted a call script.

This person actually likes to be talked to on the phone.

This person wants just to engage via your AI email.

I've drafted one for you.

I've already taken a bunch of action on your behalf.

Here's what you need to do.

That's going to be the future, I think.

And then the data that goes into informing that is no longer the database that makes Salesforce so powerful.

It's all the unstructured data that's getting pulled from every interaction that everyone has everywhere.