David Grutman

I get it because at the end of the day, youth really, you know, trolls what's hot next and blah, blah, blah.

It's just like, to me, it's like, stop using, I hate when people position themselves like that.

Yeah.

That's yeah.

What we're talking about is intellectual property.

And just to clear, so your audience knows when we say name, we don't mean just David Grutman.

We were talking about, let's say live, get, go, come on, all names.

Right.

Right.

Or it could be David Grutman too.

Right.

That being said, it's the one thing they don't really talk about with you in college, how important it is and what it means to own an IP.

And as I built a restaurant for the first time,

as I thought a single unit, which I've been able to grow to three and hopefully more venues, that the IP is what the most important thing is.

I also won't do a deal with somebody if I don't own the IP as part of it.

Because, you know, I talk about Louis Vuitton, you know, they wanted me to do an LV lover's bar, but I don't have any equity in LV.

Will they give me equity in an LV lover's bar?

No.

And they're like, you're crazy.

It's gonna make your life so cool.