David Jones

And I think with all these things, you just go like, well, what's the worst case scenario? I mean, even when I set the company up today, what's the worst case scenario? I set it up. It's a failure. I can go back and get another big job in advertising. It's fine. And I think often people are too concerned about what could go wrong.

Now, clearly, you don't want to get into having a CV where you've done 14 jobs in 14 years. But I think if you've been on a career path where you've clearly demonstrated that you're pretty good at something and not just held down a job but being promoted, you can afford to make mistakes. And so each time it was... A, what's the worst case that can happen?

Now, clearly, you don't want to get into having a CV where you've done 14 jobs in 14 years. But I think if you've been on a career path where you've clearly demonstrated that you're pretty good at something and not just held down a job but being promoted, you can afford to make mistakes. And so each time it was... A, what's the worst case that can happen?

But also B, the fact that life is bigger than work. My wife and I had the four years we spent in Australia were four of the greatest years of our life. They're amazing. I wouldn't give that up for anything. And even if it hadn't worked out from a career perspective, the same with my time in Germany, my time in Paris, they were amazing.

But also B, the fact that life is bigger than work. My wife and I had the four years we spent in Australia were four of the greatest years of our life. They're amazing. I wouldn't give that up for anything. And even if it hadn't worked out from a career perspective, the same with my time in Germany, my time in Paris, they were amazing.

So I think don't just think career as well, because often your career will disappoint you at some point. Pretty much everybody will have a failure, will get fired. It's going to happen. So if you make that the defining point of your life, you're not going to have a great time. And then when it comes to the tech side, I just think I'm fascinated going back to human behavior.

So I think don't just think career as well, because often your career will disappoint you at some point. Pretty much everybody will have a failure, will get fired. It's going to happen. So if you make that the defining point of your life, you're not going to have a great time. And then when it comes to the tech side, I just think I'm fascinated going back to human behavior.

We kind of always make the same mistakes. A new technology comes along and everyone goes, well, that'll never be a thing, will it? You know, that's crap. We've always done this. I literally remember we launched Australia's first internet agency. It's hard to imagine this now, but people are like, why are you doing this? You're not a tech company. Now, back in 98, a tech company wasn't cool.

We kind of always make the same mistakes. A new technology comes along and everyone goes, well, that'll never be a thing, will it? You know, that's crap. We've always done this. I literally remember we launched Australia's first internet agency. It's hard to imagine this now, but people are like, why are you doing this? You're not a tech company. Now, back in 98, a tech company wasn't cool.

A tech company was Xerox, IBM, photocopier sales. And back then, it took forever to download a photo if you were lucky enough to be able to connect your computer to a line in the wall. And none of us thought that you would ever watch a video, not forget a laptop, on a desktop.

A tech company was Xerox, IBM, photocopier sales. And back then, it took forever to download a photo if you were lucky enough to be able to connect your computer to a line in the wall. And none of us thought that you would ever watch a video, not forget a laptop, on a desktop.

And now you fast forward to today, and if you can't live stream your favorite Netflix series at 40,000 feet over the Atlantic, you're really pissed off on your mobile phone. But I think we always make that mistake, is we think How it is now is how it's always been. And how it is now is how it always will be. So we cannot comprehend anymore a world without our mobile phones.

And now you fast forward to today, and if you can't live stream your favorite Netflix series at 40,000 feet over the Atlantic, you're really pissed off on your mobile phone. But I think we always make that mistake, is we think How it is now is how it's always been. And how it is now is how it always will be. So we cannot comprehend anymore a world without our mobile phones.

We cannot remember, even those who actually were in that world, there was ever a time when our entire lives couldn't function. But we also can't comprehend a time where we may not have those anymore because there may be something way better that replaces them. And I think we're doing it again. So one of the other parts, when I was at Havas, I thought the creator economy was going to be very big.

We cannot remember, even those who actually were in that world, there was ever a time when our entire lives couldn't function. But we also can't comprehend a time where we may not have those anymore because there may be something way better that replaces them. And I think we're doing it again. So one of the other parts, when I was at Havas, I thought the creator economy was going to be very big.

So back in about 2010, 11, I thought, what's one of the best ways of disrupting Havas and making it super fit for the future? I'll acquire the world's first and number one creator economy company. It's a company called Victors and Spoils, founded by a genius called John Windsor. And it's actually one of Harvard's best-selling case studies.

So back in about 2010, 11, I thought, what's one of the best ways of disrupting Havas and making it super fit for the future? I'll acquire the world's first and number one creator economy company. It's a company called Victors and Spoils, founded by a genius called John Windsor. And it's actually one of Harvard's best-selling case studies.

But the reason it's been such a successful case study at Harvard... is because we were so unsuccessful. So it's not a successful case study telling the story of how successful we are. It basically tells how unsuccessful we were.

But the reason it's been such a successful case study at Harvard... is because we were so unsuccessful. So it's not a successful case study telling the story of how successful we are. It basically tells how unsuccessful we were.

And the reason we were unsuccessful, and it's fairly incomprehensible now, is that despite the fact that my shareholders or investors thought that buying a creator economy company was a great idea, and my clients adored it, they thought this was fantastic, most people in the organization were like, well, you're mad. We make our money