David Jones

We like to have a simple summary, you know, the narrative, oh, it was brilliant. There was one over the weekend, a little video on one of the entrepreneur things I'm obviously following on Instagram, the time that Bill Gates and Microsoft saved Apple by putting 150 million in, you know, and you're like, oh my God, I never knew that. I love the Amazon story on every level.

One of my favorite headlines is the front cover of the New York Times about 20 years ago. And it says, Barnes and Noble sue Amazon for over their false claims that they're the world's number one online retailer of books. And you're like, remember, that was a credible thing that people might dispute that they were the number one in books rather than the number one in everything.

One of my favorite headlines is the front cover of the New York Times about 20 years ago. And it says, Barnes and Noble sue Amazon for over their false claims that they're the world's number one online retailer of books. And you're like, remember, that was a credible thing that people might dispute that they were the number one in books rather than the number one in everything.

But also, you listen to the stories and the day that Amazon lost 90% of their market cap. No one thinks that Amazon could ever have lost 90% of their market cap in a day. And I think that's the thing. There's that great other quote, which is, when it's good, and I think it's really relevant to entrepreneurs for all of us in life, but when it's good, it's never as good as you think it is.

But also, you listen to the stories and the day that Amazon lost 90% of their market cap. No one thinks that Amazon could ever have lost 90% of their market cap in a day. And I think that's the thing. There's that great other quote, which is, when it's good, and I think it's really relevant to entrepreneurs for all of us in life, but when it's good, it's never as good as you think it is.

And when it's bad, it's never as bad as it feels. And a tragic example of that is look at Mike Lynch, who is one of the great tech entrepreneurs from Britain. I mean, he must have spent the last five, six years of his life thinking he was in a terrible place, extradited to the US, could potentially end up in prison. He obviously died in the tragic yacht sinking.

And when it's bad, it's never as bad as it feels. And a tragic example of that is look at Mike Lynch, who is one of the great tech entrepreneurs from Britain. I mean, he must have spent the last five, six years of his life thinking he was in a terrible place, extradited to the US, could potentially end up in prison. He obviously died in the tragic yacht sinking.

If you could speak to him now and say, would you rather come back and do 10 years in prison? He'd say, yes, immediately. So you can think that something is really bad. And actually, no, it isn't. There's a lot worse. And likewise, when it's good, it's probably not any near as good as you think it is. But my other fun one, I was a great guy.

If you could speak to him now and say, would you rather come back and do 10 years in prison? He'd say, yes, immediately. So you can think that something is really bad. And actually, no, it isn't. There's a lot worse. And likewise, when it's good, it's probably not any near as good as you think it is. But my other fun one, I was a great guy.

I call Ian Rogers, who ran Beats at Apple and now is at Ledger. We were chatting once and I was going to do a talk to entrepreneurs and was asking for different people to give me their advice. And he said, which I love, he said, someone said to me, if you're given two choices in life, always pick the one that's a better story. And he said, they were joking. And I've lived my life like that.

I call Ian Rogers, who ran Beats at Apple and now is at Ledger. We were chatting once and I was going to do a talk to entrepreneurs and was asking for different people to give me their advice. And he said, which I love, he said, someone said to me, if you're given two choices in life, always pick the one that's a better story. And he said, they were joking. And I've lived my life like that.

And I'm like, it's so true. It is so true. Just like pick the better story. Because if it doesn't work out, it's still going to be so much more fun.

And I'm like, it's so true. It is so true. Just like pick the better story. Because if it doesn't work out, it's still going to be so much more fun.

At a basic career level, you want to be working for... the person or people in the company who are clearly the rising stars, because as they rise, so will you. So if you're not, try and get yourself into a position where you are. I met Kofi Annem because I was passionate about using creativity to be a force for change. I'd done a speech at

At a basic career level, you want to be working for... the person or people in the company who are clearly the rising stars, because as they rise, so will you. So if you're not, try and get yourself into a position where you are. I met Kofi Annem because I was passionate about using creativity to be a force for change. I'd done a speech at

advertising week in new york just saying look if we really want to celebrate the power of creativity we should use it to change people's behavior around a subject that really counts rather than saying oh look we invented ronald mcdonald's and a couple of people heard this and kofi was looking for someone to do his climate campaign and so i've flew to Geneva to meet him. And he was just so wise.

advertising week in new york just saying look if we really want to celebrate the power of creativity we should use it to change people's behavior around a subject that really counts rather than saying oh look we invented ronald mcdonald's and a couple of people heard this and kofi was looking for someone to do his climate campaign and so i've flew to Geneva to meet him. And he was just so wise.

I mean, literally, we'd never met him before. We became really, really close. And one of the greatest things I ever got to do is I'd co-host his Google Hangouts with him. And I'd fly to Geneva once a month. And we'd have lunch. And I'd just sit listening to the wisest person. But back then, I'd never met him. And he said two things.

I mean, literally, we'd never met him before. We became really, really close. And one of the greatest things I ever got to do is I'd co-host his Google Hangouts with him. And I'd fly to Geneva once a month. And we'd have lunch. And I'd just sit listening to the wisest person. But back then, I'd never met him. And he said two things.

He said, David, number one, make sure you give me your best people. Number two, I don't want this to be the last time I see you because he obviously knew that I'd turn up photo opportunity and then probably move up. But so that was really, I mean, I think a lot of good things that have ended up happening to me and great people I've got to meet.