David Lee

So they're very slow to take activities which may jeopardise those relationships.

So I would categorise what Irish organisations are doing is a very considered approach to the evaluation of a new technology.

Yeah, so I think that the pace of evolution of the technology is at a level we've never seen before.

But what we're experiencing is the organisational learning from the use of the technology persists even when the technology changes.

If I was starting from an organisation at this point of view, I'd say approach with a broader mindset than looking at it just as a means of taking costs out of your organisation.

It was interesting to see some of the comparator numbers between Ireland and the US.

In the Irish examples, less than 10% of organisations were saying they were using it as a means of generating additional revenue.

Whereas you look to our US colleagues, the number is closer to 30%.

That's a big difference.

It's a big difference.

Exactly.

And that's where I think in terms of if you're purely looking at it as a tool of efficiency, you're only looking at half the equation.

The ability to bring new service offerings to the market, the ability to bring solutions and offerings that are more tailored to the needs of individual customers can all be enabled by AI.

So it's two sides of the equation that you end up generating additional revenue and obviously operating your business in a more efficient manner.

Couldn't.

Couldn't.

Couldn't.

Whichever man was willing to pay the most money, you go with. They tell us the country was out of luck for white trash.

Whichever man was willing to pay the most money, you go with. They tell us the country was out of luck for white trash.

Whichever man was willing to pay the most money, you go with. They tell us the country was out of luck for white trash.