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David Naffziger

๐Ÿ‘ค Speaker
281 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

You know, I've never been afraid to take risks.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

But I think, you know, transitioning from sort of a very clear path where, like, you go to college and then sort of there's a very clear set of jobs out there.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

You know, I think I wish my 20-year-old self was

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

thinking more proactively about sort of how I drive my own career forward in the future.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

The guys already have it.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Maybe it'd be a little worse gear earlier on.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Take, take them earlier, be more intentional about your career path earlier on in life.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

He's now building after experiencing his first hand, some of these problems related to a gap ad in 2008, uh,

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Launched a V1 version of a company called Brand Verity.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

That's what he's building today.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Over 400 customers use the platform, again, to monitor affiliate content, whether that's ads directly or just web content in general, making sure they're compliant with government regulations, things of that nature.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

They're bootstrapped, which I love.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

July 2017 revenue, so a year ago, was $420,000 in monthly recurring revenue, growing 20% to 30% year-over-year.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Just passed $6 million in ARR here in July of 2018.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Each of these customers paying about a grand, caught between a grand and two grand per month.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Less than 20% gross logo churn annually.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Net revenue retention just north of 90%.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

He is totally willing to spend up to 12 grand to acquire one of these customers, which gives him a 12-month payback period.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

His team of 35 based between Seattle and London.