David Pierce

It was a belief inside of that company that if you're not destroying your own products, somebody else will. And I think there was a real sense inside of Apple Maybe not among everybody, but among some people and some important people that the watch could do that to the phone. And if not do it permanently, then at least do it in spots, right?

And so the theory is like, okay, well, how do we give you some of that stuff that you crave and are used to and will not go away from permanently? but do it in a way that is quicker and saner and more understandable. Like the team at Apple spent all this time on haptics, which is just basically what it feels like on your wrist when you get a notification.

And so the theory is like, okay, well, how do we give you some of that stuff that you crave and are used to and will not go away from permanently? but do it in a way that is quicker and saner and more understandable. Like the team at Apple spent all this time on haptics, which is just basically what it feels like on your wrist when you get a notification.

And so the theory is like, okay, well, how do we give you some of that stuff that you crave and are used to and will not go away from permanently? but do it in a way that is quicker and saner and more understandable. Like the team at Apple spent all this time on haptics, which is just basically what it feels like on your wrist when you get a notification.

There's like that little buzz that's all from this engine inside of the watch. And they spent all this time thinking about, okay, what should it feel like when someone you love sends you a text message versus what does a news alert feel like? And this stuff is like insane, right? Like these are, These are objectively ridiculous conversations to be having, but I think they meant it.

There's like that little buzz that's all from this engine inside of the watch. And they spent all this time thinking about, okay, what should it feel like when someone you love sends you a text message versus what does a news alert feel like? And this stuff is like insane, right? Like these are, These are objectively ridiculous conversations to be having, but I think they meant it.

There's like that little buzz that's all from this engine inside of the watch. And they spent all this time thinking about, okay, what should it feel like when someone you love sends you a text message versus what does a news alert feel like? And this stuff is like insane, right? Like these are, These are objectively ridiculous conversations to be having, but I think they meant it.

I think that is the idea that they were like, we understand that people are disconnected and want to be disconnected. The question is, how do we insert something that intermediates it a little bit in a way that is healthier? I think knowing what we know now about the Apple Watch, it never really had a chance to do that, but I think the desire was real.

I think that is the idea that they were like, we understand that people are disconnected and want to be disconnected. The question is, how do we insert something that intermediates it a little bit in a way that is healthier? I think knowing what we know now about the Apple Watch, it never really had a chance to do that, but I think the desire was real.

I think that is the idea that they were like, we understand that people are disconnected and want to be disconnected. The question is, how do we insert something that intermediates it a little bit in a way that is healthier? I think knowing what we know now about the Apple Watch, it never really had a chance to do that, but I think the desire was real.

The short version of the story is that Apple, in addition to making a lot of money every time you buy an iPhone, increasingly makes money every time you use an iPhone. And when you do something like make an in-app purchase on your phone, Apple gets 30% of that. When you use Apple Pay on your phone, Apple gets a cut.

The short version of the story is that Apple, in addition to making a lot of money every time you buy an iPhone, increasingly makes money every time you use an iPhone. And when you do something like make an in-app purchase on your phone, Apple gets 30% of that. When you use Apple Pay on your phone, Apple gets a cut.

The short version of the story is that Apple, in addition to making a lot of money every time you buy an iPhone, increasingly makes money every time you use an iPhone. And when you do something like make an in-app purchase on your phone, Apple gets 30% of that. When you use Apple Pay on your phone, Apple gets a cut.

And it has gone from being almost entirely a hardware company to being very much a services company. And so for Apple, this is where all of the incentives get screwed up. And it's especially true with the in-app purchases, right? Because Candy Crush... would like to make me spend as much money in Candy Crush as possible, right? In theory, Apple has no skin in that game at all.

And it has gone from being almost entirely a hardware company to being very much a services company. And so for Apple, this is where all of the incentives get screwed up. And it's especially true with the in-app purchases, right? Because Candy Crush... would like to make me spend as much money in Candy Crush as possible, right? In theory, Apple has no skin in that game at all.

And it has gone from being almost entirely a hardware company to being very much a services company. And so for Apple, this is where all of the incentives get screwed up. And it's especially true with the in-app purchases, right? Because Candy Crush... would like to make me spend as much money in Candy Crush as possible, right? In theory, Apple has no skin in that game at all.

So my fight now is with Candy Crush and only Candy Crush. But if Apple gets 30% of every single dollar I send to Candy Crush, now Apple has skin in the game. So it's actually now in Apple's best interest for me to spend as much time playing Candy Crush as possible. And once you do that, it's all broken and there's no going back.

So my fight now is with Candy Crush and only Candy Crush. But if Apple gets 30% of every single dollar I send to Candy Crush, now Apple has skin in the game. So it's actually now in Apple's best interest for me to spend as much time playing Candy Crush as possible. And once you do that, it's all broken and there's no going back.

So my fight now is with Candy Crush and only Candy Crush. But if Apple gets 30% of every single dollar I send to Candy Crush, now Apple has skin in the game. So it's actually now in Apple's best interest for me to spend as much time playing Candy Crush as possible. And once you do that, it's all broken and there's no going back.

And this is the subject of vast quantities of regulatory fights and there's a world in which it gets pulled back and all that stuff, but whatever. But we have gotten to the point where it is now like a meaningfully large piece of Apple's business for me to be playing Candy Crush.