David Pierce

And then in the middle, there's all the sort of messy stuff that everybody hates the most, like the HR software and the travel booking software and the way to set up IT tickets and all of the things that make a company work, but aren't technically how you do your job in most cases. is that kind of messy middle.

And then in the middle, there's all the sort of messy stuff that everybody hates the most, like the HR software and the travel booking software and the way to set up IT tickets and all of the things that make a company work, but aren't technically how you do your job in most cases. is that kind of messy middle.

And then in the middle, there's all the sort of messy stuff that everybody hates the most, like the HR software and the travel booking software and the way to set up IT tickets and all of the things that make a company work, but aren't technically how you do your job in most cases. is that kind of messy middle.

And people hate the software the most, I think in the middle, because it's not the stuff you use every day. So you don't build systems around it. You don't learn the ins and outs of it. You just encounter performance management software four times a year, and you are required to do it, but you don't have to do it long enough to actually care about it.

And people hate the software the most, I think in the middle, because it's not the stuff you use every day. So you don't build systems around it. You don't learn the ins and outs of it. You just encounter performance management software four times a year, and you are required to do it, but you don't have to do it long enough to actually care about it.

And people hate the software the most, I think in the middle, because it's not the stuff you use every day. So you don't build systems around it. You don't learn the ins and outs of it. You just encounter performance management software four times a year, and you are required to do it, but you don't have to do it long enough to actually care about it.

And so I think those are the three different buckets of it that I've come to see over time. And obviously all of them are gigantic businesses. All of them cater to completely different people. And all of them are at varying levels of invisible to how most people actually want to do their jobs all the time.

And so I think those are the three different buckets of it that I've come to see over time. And obviously all of them are gigantic businesses. All of them cater to completely different people. And all of them are at varying levels of invisible to how most people actually want to do their jobs all the time.

And so I think those are the three different buckets of it that I've come to see over time. And obviously all of them are gigantic businesses. All of them cater to completely different people. And all of them are at varying levels of invisible to how most people actually want to do their jobs all the time.

Yeah. It feels like. Every day we get further from the light of printed things on paper.

Yeah. It feels like. Every day we get further from the light of printed things on paper.

Yeah. It feels like. Every day we get further from the light of printed things on paper.

Yes.

Yes.

Yes.

Well, and I think if everybody worked this way, it would be great, is the great truism and mistake of the software industry, because it's just impossible. The idea that you're going to get an entire large group of people to all understand a single system and process and tool for getting things done is borderline impossible.

Well, and I think if everybody worked this way, it would be great, is the great truism and mistake of the software industry, because it's just impossible. The idea that you're going to get an entire large group of people to all understand a single system and process and tool for getting things done is borderline impossible.

Well, and I think if everybody worked this way, it would be great, is the great truism and mistake of the software industry, because it's just impossible. The idea that you're going to get an entire large group of people to all understand a single system and process and tool for getting things done is borderline impossible.

And so if you're a software company, you basically have one of two options. You can either build a piece of software that is so unbelievably specific and opinionated that you literally can't use it any other way than that. Seriously. And this is like a non-crazy way to build software that there is literally only one way to use it. It's not that there's even right or wrong ways.

And so if you're a software company, you basically have one of two options. You can either build a piece of software that is so unbelievably specific and opinionated that you literally can't use it any other way than that. Seriously. And this is like a non-crazy way to build software that there is literally only one way to use it. It's not that there's even right or wrong ways.