David Pierce

That's an interesting idea that Apple, you know, they're not saying that they're the experts say they're partnering with experts.

But nonetheless, it's Apple taking some responsibility and saying, we're gonna try to guide you in the correct direction on how much tick tock your kids should be using.

Yeah, I mean, as ever, I think whenever I talk to people about parenting limits and these kinds of controls, the overwhelming thing you hear is these are much more parenting questions than they are tech questions, right?

And it's like, it's actually, this is much more about your relationship with your children than it is about any specific technology.

But some of these things are, I would say, universally just a good idea, right?

It's more options.

The browsing stuff is really useful and important, I think.

That's been an easy way to get around a lot of the parental controls is the web exists.

and this is going to give them more control over this stuff.

I think it was called Ask to Browse, where they have to go onto some of the new websites.

The strangest part to me, though, was Apple basically abdicating all responsibility when it comes to third-party apps.

This is a company that has such...

incredibly iron fisted control over its platform whenever it wants it.

But then I think even the phrase was something like developers play an important role in ensuring kids are getting a good experience within apps, which means nothing.

So they're like, we're giving you a bunch of tools.

You can use them or not.

And I think that to me is like if you're as serious about this as Apple wants us to believe that it is.

You have to come into this with stronger opinions.

They didn't talk about parental controls with some of this AI stuff.

Like, are our kids going to have unfettered access to this new Siri?