David Rogier

He was so impressed by the students in this class that he actually picked one student to be his next co-author.

Okay, but hold on.

Most of the time when that happens, you win like a prize, right?

Or you get some cash or you get a trip.

James Patterson is picking and it's like you actually... No, no, I agree with you.

Yeah, but I guess I don't know how to... The amount that that would drive is...

Yeah, yeah.

But like I think if you look at any of these instructors, they could earn substantially more from doing an ad with.

Yeah, sure.

I get it.

OK.

And you have to remember, like he's doing this is his life's work that he's bringing on somebody to work with.

He's not going to do that to drive X percent increase in sales.

Right.

He's doing that because he thinks, oh, my God, this person is really good.

I can make great books and I can keep working with them.

Oh, but I mean, like, a LinkedIn could always pay more than we could.

I actually think it's that if you look at the quality of the classes, right, compared to these other sites, right?

If you look at the emphasis and time we put in what is taught, how it's taught, what it looks like, the respect we do on their craft, and the community of other instructors that they get to join, right?

I guess my point is I don't think it's cost structure or comp because we would never be able to win.