David Rosenthal

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Yep.

So the NamUs signing is the first big post-TV money contract signing in the AFL-NFL war.

But it starts a whole wave now of competition between the two leagues to go sign all the college superstars coming out.

So it gets pretty crazy.

At one point, the NFL starts what they refer to as a babysitting program.

This is literally a kidnapping program where they will send agents to top college athletes who are seniors about to graduate and literally keep them out of the hands of AFL teams, not allow them to sign contracts and pressure them into signing with the NFL first.

This is the battlefront.

It's with rookies and the draft.

What they don't do yet is start signing each other's players.

That's like hitting the nuclear button option.

Right.

So they're keeping this to rookies.

But still, pretty quickly, contracts for rookies get into the close to million-dollar range, which is way more than the veterans are making.

It starts causing all these problems.

And by the beginning of 1966...

The owners group in the NFL realizes that, hey, the AFL isn't going away.

And this is not going to be like last time.

We're going to have to play ball with these guys, literally.