David Rosenthal

But you don't make threats at a time like this.

Our answer will be in action.

This is not the time to speak.

So his first reaction, he doesn't really want to go into all-out war because he knows that's going to end badly for both sides.

He wants to send a targeted message, like the equivalent of a fish raft delivered on the doorstep.

Or a horse's head in your bed.

Exactly.

The horse's head that he decides to send is...

is he is going to target Rozelle's old team, the Rams, and he's going to sign their quarterback away.

Well, you're going to send a message.

You're going to come at the king.

You best not miss.

So within three days, the Raiders have signed away veteran star quarterback for the Rams, Roman Gabriel.

And the NFL makes another tactical error.

They don't respond to that.

They don't come to the table.

So a few days after that, Davis does unleash all-out war.

Talk about antitrust violations.

He directs the GMs of all the AFL teams to go out and sign all of the quarterbacks in the NFL.

And you're going to have to pay them a lot more to switch leagues.