David Rosenthal

The World Series was created way before the TV era.

These guys are smart.

They're smart business people.

They're smart media people.

Even though the TV contracts are already in place on the NFL and the AFL side for their respective seasons, including their respective championship games, this is a new game.

There's no contract in place yet for this.

So they re-bid it, the rights to this world championship game to all the networks.

And CBS and NBC are living because they've already got the rights to the respective leagues.

So what ends up happening?

They both feel like they can't bear to not win the rights to broadcast this new game.

They each end up paying $1 million for the rights to both broadcast it.

So this game now is going to be broadcast to the nation on both CBS and NBC.

And in addition to them each spending $1 million for the rights to this one game, they also both pledge to spend $1 million each in promoting it in the lead up to the game.

This is unprecedented.

There's never been anything like this in media history.

It ended up being watched live by over 65 million people.

Super Bowl I at the LA Coliseum.

I apologize.

The World Championship game at the LA Coliseum.

And in, like, such a perfect symbol of the new world order, the new media landscape.